Facebook Page likes aren’t everything, but they can help you reach more people and, in turn, get more engagement on your posts. Facebook Business Pages are an important part of most social media strategies, so it’s no surprise we want to increase the amount of likes on their Pages. In fact, it’s one of the questions I get asked the most!
Here are five easy ways to get more likes on your Facebook Page. And the best part? They are all free! Growing your network on Facebook doesn’t have to require a big ad budget, just a little work and consistency.
Invite people to like your Page. You can invite your friends to like your Page with a feature found on the right-hand side of your Business Page. I recommend doing this quarterly, or at least twice a year. You may be thinking “I’ve already done this once, why do I need to do it again?” Well, throughout the year you will get new Facebook friends, and there’s a good chance that these new connections will benefit from your business content. Along the same lines, if you recently connected with someone new on Facebook and you think they would enjoy your page, invite them while it’s fresh in your mind.
There are a few things you can do to make this strategy more effective. First of all, don’t invite every Facebook friend you have. Only invite those who would benefit from your content. For me, I tend to invite my Facebook friends who own businesses, have side hustles or are involved in the social media space. Another tip is to customize the message that accompanies the invitation. Facebook will provide generic text, but I recommend writing something thoughtful to each friend you invite. I usually explain a little bit about my business and point out how they may benefit from the content on my Page. People will be more likely to like your Page if they can relate to the message you send them and they know what is in it for them!
Invite people from your posts.When your Business Page posts get likes, you can view who has liked each post and if they have liked your Page or not. If they haven’t liked your Page, send them an invite! It’s very easy to do, and if they have already engaged with one post there’s a good chance that they will enjoy your other content. I recommend doing this once a week at a minimum, but you can also do it in real time. It’s a great way to get more likes on your Page from a warm audience.
Share the link to your Page. One of the best ways to get more Page likes is to put your link everywhere you can, such as on the bottom of your website, in your business email signatures and on your other social media channels. You can also occasionally ask people if they are following you on Facebook and give them a reason as to why they should. The content you share on your Facebook Page should be different from what you post on Instagram or LinkedIn, so tell them how they will benefit from liking and following your Page. Some examples of this would be sharing a LinkedIn post with a link to your Facebook Page or adding a call to action button on an email newsletter.
Share your posts on your personal page. I share business posts on my personal page about once a week. I choose my best, original content and add some text sharing behind-the-scenes information or explaining why I think my friends would enjoy the information. Bonus tip: When you do this, change the privacy setting on the post from “friends” to “public.” This way, if people you’re not friends with see the post they can still go and like your Page.
Engage with posts as your Business Page. Instead of always using your personal account to engage with posts, leave business-related comments from your business page. This gets more eyes over on your Page and ultimately leads to more likes. It also helps people to connect with your brand and builds a relationship with current and potential customers.
If you have room in your budget, you can also run an ad with the goal of getting more Facebook Page likes. I don’t discourage this method, but I haven’t found it to be super effective. If you do run ads, be sure you are getting quality likes, which means people from your ideal target audience. Getting likes from the wrong people - or buying likes - will actually hurt your engagement, so you never want to do that! Remember, likes aren’t everything, and quality is more important than quantity. It is better to have fewer page likes from the rightpeople, and I’m an advocate for growing your Page authentically and organically. It will pay off in the long run!
Are you currently doing any of these tactics to get more Page likes? Were any of these ideas new to you? Let me know in the comments!