After some recent storms I found a door mailer advertising a free roof after storm damage. I had a friend nearby who had taken advantage of a similar offer and had actually gotten a complete free roof. I decided to reach out for a free estimate. (Something I NEVER do!)
Read MoreTrending content is everywhere. It can be hard to know what trends you should even lean into and which you can ignore. In this blog I’ll be breaking down all of the social media trends you can officially set aside.
Knowing everything about Instagram will never be possible - even for me! But I want to make sure you start 2024 feeling confident about what’s going to be big on the platform this year. Of course, these are predictions! Don’t stress about trying to implement every element in your Instagram strategy. Instead, I recommend you pick two - three to really focus on.
Especially towards the end of the year, thinking about taking time to step back and review the progress you’ve made and brainstorm where you want to go might sound impossible.
Read MoreYou’re not alone if you've set goals for your business to show up on social media, and then not finished what you started. Yes, you might start off strong! You might even post on social media every day for a few weeks but after a busy season, you fall off track. Social media drops to the bottom of the never ending to-do list and never gets done.
Read MoreHere are the top five social media myths that are hurting your marketing efforts and holding you back from achieving your goals.
Read MoreThere are so many fears that hold us back from using social media. So often, I see people let the fear of oversharing hold them back from actually posting or putting themselves out there in an authentic and relatable way. To be honest, there is a pretty fine line between these two.
If you find yourself worrying about oversharing, here is a way to check-in with yourself.
Read MoreIf you haven’t learned by now, I love to simplify things. And not just simplify your social media. But simplify your life too. Because as a business owner and mom, it all spills over. I am extremely organized and over years of trial and error, I’ve found a system and a few things that work for me. For these reasons, I decided to share what works for us with you!
Read MoreIf you’ve ever thought “My business is already successful, I don’t need to use social media,” this is for you.
Even if you have a successful business that runs on hand shakes and referrals, you shouldn’t be ignoring social media.
Read MoreIt’s time to imagine your social media feed not just as pictures, but as a strategic step in your sales funnel. Ideally, your social media profile is a place where your target audience becomes loyal clients. Here are a few steps you can take to turn your Instagram grid into one your ideal client can’t stop scrolling through.
Read MoreTrying to figure out what’s next for social media platforms like Instagram is never simple. It’s so easy to get caught up in what your competitors are doing, and how you can stay one step ahead of all the changes. I will admit that having a visually appealing and on-brand Instagram presence will help your target audience hang out on your page longer, but it’s not the most important thing.
Read MoreIn the world of social media, it is really easy to get in our own heads, compare ourselves to others and wonder why anyone would choose us over our competitors. Every time I come across this I’m always led back to the same piece of advice: people decide to work with YOU because of YOU.
AI is everywhere and ChatGPT is all the rage right now. Every time I turn around someone is asking me what I think of it, how I am using it and if I think it will take over my job. So, I will be the first to admit it, it can feel a bit overwhelming. But it doesn’t have to be.
Here are my answers to these burning questions AND a few ways you can use ChatGPT to maximize your social media and take your business to the next level.
Read MoreWhen I was on the floor playing with my kids, I was thinking of my work to-do list. When I was working, I was missing my baby. My mind was a constant hamster wheel. I realized this wasn't serving anyone. And I started to be more intentional about being present.
Read MoreOver the past year, my business has expanded and so have my services. My aim is to help you streamline your social media strategy so that you can showcase your business and share your story more effectively. Here are six ways I assist business owners.
Read MoreAs a Social Media Strategist, you might be surprised to hear that I constantly lose my phone. And not by accident either! I intentionally lose my phone, especially when I’m not working so that I can stay present in the moment.
Read MoreIf you’re a business owner who has attempted social media before, you know that it requires a lot of moving parts. From creating graphics to filming videos to writing captions and scheduling content, there are a lot of elements that can be overwhelming for business owners.
Read More“Social media is a waste of time” is the number one complaint I hear from business owners when it comes to social media and therefore the biggest barrier to success. Social media can require a lot of time - if you don’t have a plan in place. And if you feel like you’re not getting anything back for your efforts, then it certainly feels like (and in fact is) not a good use of your time.
Here are the biggest reasons you’re spending too much time on social media.
Read MoreIt is easy to make excuses for all the reasons you aren’t showing up on social media. (Have you heard me say that social media is mostly mindset?!) A lot of times, I find that business owners are letting things that don’t really matter hold them back from posting on social media. They are getting in their own way and procrastinating when it comes to social media because they think they don’t have what they need to get started.
Read MoreWhen most business owners decide to get on social media, they expect to be able to start posting right away. They sit down in front of their computer and try to come up with an idea to post in a few minutes. This is where most business owners go wrong when it comes to social media.
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