Strategy + Management
Whether you need someone from the outside to act as an advisor and coach to you and your team or are looking for someone to get their hands dirty and help manage your digital marketing channels, I can help. Here are some of the services I provide.
It all starts with great content. Whether it’s your website, your blog or your community – it needs content. But not just any content – content that tells your story.
I work with you to develop a content strategy and then implement it on your digital channels. I help develop timely, relevant and custom content that not only resonates with your audience but sets you apart from your competitors.
Social media is where the magic happens. It is where you can share your awesome content with the rest of the world. Where you can tell your story, connect with customers and create new ones.
Here are some of the ways I can help you with your social media:
- Social media audit
- Creation and implementation of social media strategy
- Best practices/Do’s and Don’ts
- Develop policies and procedures
- Day-to-day management
- Paid advertising
- Ambassador/Reward programs
I’ve been building communities for nearly 10 years. A longtime user and current partner of Higher Logic, I understand first-hand how online communities can help organizations engage their constituents and create real value. My community building efforts has been featured in case studies and I have been honored to serve on Higher Logic's Product Advisory Council.
I use proven strategies, best practices, training and reward programs to leverage online communities and ensure they thrive. I specialize in aligning online communities with your other digital marketing channels to ensure they all work together (with one voice) to meet your strategic goals and objectives.
Your digital efforts should represent who you are and tell your story - with a unified voice. It's not just what you say, but how you say it. The right messaging and design can give your brand a personality that people understand, relate to and want to engage with.
I've had the honor of working with some fabulous people. Here are some of the nice things they've said about me.