Do you have ideas for your next social media posts written in your notebook, somewhere on your phone, on the back of a receipt and your hand? We've all been there! Ideas come to you at the most inconvenient times. But if you don’t capture them – you’ll lose them! A content calendar gets all those ideas out of your head and organized in ONE place.
In my opinion, a content calendar is a must-have tool for social media success. Great social media starts with amazing content. But strong, engaging content doesn't just happen. There’s a lot of work that goes into it - from brainstorming ideas and planning to creating a system for posting consistently. This is where a content calendar comes in! Just like my planner, it tells me what I am supposed to be doing, where I should be doing it and when – on social media.It takes the thinking out of it and allows me to make better use of my time.
Here are the top 6 reasons a content calendar will make your life easier and a link to my favorite one!
Content calendars lead to more strategic and relevant content.
When you have a content calendar, you can sit downand plan out your content in advance instead ofcoming up with it on the fly. Ifyou plan it out in advance, then you can ensure that what you're talking about is relevant to your audience. Without a strategy in place, content is often thrown together last minute, and instead of knowing it is relevant to your audience, you just cross your fingers in hopesthat they like it. A content calendar allows you to plan out and create more valuable and strategic social media posts.
Content calendars help you get organized
Organization is key. Mismatchedlists in your phone, notebook, and the back of your plannerare not helpful because these ideas aren’t all in one place. With a content calendar, you’ll have them in one spot. It will also help you get everything out of your head and onto paper (or in an Excel file, whatever you choose to use).
I've worked with so many clients and done numerous trainings on content calendars, and I always get the same comment: Everyone says that creating one makes them feel better, more organized and more free.
Content calendars allow you to plan ahead.
You will be shocked by how much planning ahead will make your life easier, especially ifyou're always creating your content last minute. With a content calendar,you always have an idea of what you're going to post.Then, each month you can sit down for an hour or two tocreateyour content and have it ready to go. Gone are the panicked days of having no idea what to post, because you willhave it figured out in advance. Planning ahead actually frees you up, and you'll get even better ideas and feel more inspired to create those posts.
Content calendars save you time.
You are so much more efficient when you have your content planned out. Whenyou already know what you're going to post, you can spend an hour eachweek to schedule your posts. Content calendars require a bit of time upfront to create, but in the end having a plan will save you so much time and energy. Your weeks will feel lighter and happier once you start using a content calendar.
Content calendars help you delegate.
Raise your hand if you've ever said, "I wish I could have someone help me with my social media." When you have your content planned out, you can do that!You can put together a team. Or maybe you already have a team, but you're not on the same page. A content calendar allowseveryone to get on the same page. Depending on what type of content calendar you use, you could even assign tasks, deadlinesandroles to different people so that they can helpcreateand post your content. Content calendars make delegating easy!
Content calendars allow for consistency.
Planning your posts ensuresthat you're able to post consistently. Both consistency from the standpoint of messaging, so your message remains the same, and also from the standpoint of timing. Content calendars help you achieve your posting goal, whether it be posting every dayor three days a week. And consistency is so important when it comes to social media.
There are lots of different ways you can set up your content calendar. Youcan use a physical calendar,an Excel fileor an online toollike Trello. It doesn't really matter what you use as long as itworks for you. My personal favorite content calendar has become Google Calendar. I love using it so much thatI created a how-to guide, with step-by-step instructions on how to set up your own content calendar on Google Calendar.
If you do check out my guide,let me know how you like it!I'm here to help make life easier for you when it comes to planning out your content. And if you already use a content calendar, what are you using? Share in the comments!