When it comes to social media, consistency is key! I’ve talked previously about why it’s so important to post consistently, and now I’m going to share how you can successfully do so. It can be challenging to post regularly if you don’t have a strategy in place, but I’m about to show you just how easy it can be. Here are four tips to help you post regularly and rock your social media channels.
Determine how often you want to post on social media.
It sounds so simple, but if you don't know how many times a week you want to post, you can’t determine what's consistent for you. So if you want to post five times a week, make a plan to post five times a week. Figure out which you channel or channels you're focused on and how often you want to post on that channel. The best place to start when it comes to posting consistently is to determinewhat is consistent for you.
Decide what you are going to post.
The best social media strategy is a well-planned one. It’s so important to plan out your content ahead of time. Sit down, do a good old brainstorm session, come up with a list of ideas for posts, then plan your content based on those topics. Once youknow what you're going to post for the week, or even for the next few weeks, you cango ahead and get that content created and get those posts ready.
Use a content calendar.
Now that you know what you are going to post, you should organize your ideas using a content calendar. A content calendar is a must have tool for social media. Itgets all of your ideas organized and helps you post consistently. It doesn't matter if you use a physical calendar, an Excel file or a Google calendar (which is my personal favorite). Just find what works for you and stick with it!
Schedule your posts
Scheduling posts in advance is the best way to be consistent. Think back to tip number one. How often do you want to post? If it's five times a week, then sit down once a weektoschedule your posts for five days of the week. You can go back and look at your insights to see which days of the week are thebest for your audience so that you can get the most engagement on your posts. Use the insights that are available to you from Facebook and Instagram to help you strategically schedule your posts. Trust me, scheduling your posts is the best way to be super consistent on social media.
Once you determine how often you're going post, plan out your content, use a content calendar to get organized and then schedule those posts, you’re going to be more consistent on social media. And if you're going to do social media, you need to do it consistently! Were these tips helpful? Which one resonates with you the most? Leave me a comment and let me know!